Here's Jony Ive's Ferrari Luce EV Interior and Interface Design
In 2021, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. Today, in an event held at the Transamerica Pyramid, not far from LoveFrom's studio in San Francisco, Ferrari shared the first results of that collab by unveiling the interior and interface of its first fully electric car, named "Luce" (Italian for "light").
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In a writeup over at PRNDL, automotive journalist Jordan Golson describes how the Luce is designed around the premise that a car's interface should be operable largely by feel, with minimal visual distraction. Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but it's not for driving: "To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing."
Following from that premise, the steering wheel and binnacle form a clear driving zone, where physical inputs are separated from visual outputs. Core functions such as climate, seat heating, and drive modes use dedicated mechanical switches and dials.
Physical controls trigger contextual responses on the displays, and the instrument binnacle combines layered OLED screens with physical depth and a real mechanical needle moving between them. The steering wheel itself is an exposed aluminum structure, where the glass-and-metal buttons are differentiated by touch, and the paddle shifters control EV functions like regenerative braking and torque delivery.
The interior is primarily made of aluminum and glass, with leather only at contact points with the body. One of the standout features of the Luce is its glass key with an E Ink display. In your pocket it appears Ferrari yellow, and because E Ink is bistable, it consumes no power when static. When the driver enters the car, a magnet in the center console guides the key into a dedicated dock. Press it down, and the yellow fades to black as the key integrates with the glass surface of the console.
Head over to Golson's website for his full coverage, and watch his exclusive video above.
Tags: Jony Ive, LoveFrom
This article, "Here's Jony Ive's Ferrari Luce EV Interior and Interface Design" first appeared on MacRumors.com
Discuss this article in our forums
via MacRumors: Mac News and Rumors - All Stories (author: Tim Hardwick)
In 2021, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. Today, in an event held at the Transamerica Pyramid, not far from LoveFrom's studio in San Francisco, Ferrari shared the first results of that collab by unveiling the interior and interface of its first fully electric car, named "Luce" (Italian for "light").
iframe (www.youtube.com)
In a writeup over at PRNDL, automotive journalist Jordan Golson describes how the Luce is designed around the premise that a car's interface should be operable largely by feel, with minimal visual distraction. Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but it's not for driving: "To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing."
Following from that premise, the steering wheel and binnacle form a clear driving zone, where physical inputs are separated from visual outputs. Core functions such as climate, seat heating, and drive modes use dedicated mechanical switches and dials.
Physical controls trigger contextual responses on the displays, and the instrument binnacle combines layered OLED screens with physical depth and a real mechanical needle moving between them. The steering wheel itself is an exposed aluminum structure, where the glass-and-metal buttons are differentiated by touch, and the paddle shifters control EV functions like regenerative braking and torque delivery.
The interior is primarily made of aluminum and glass, with leather only at contact points with the body. One of the standout features of the Luce is its glass key with an E Ink display. In your pocket it appears Ferrari yellow, and because E Ink is bistable, it consumes no power when static. When the driver enters the car, a magnet in the center console guides the key into a dedicated dock. Press it down, and the yellow fades to black as the key integrates with the glass surface of the console.
Head over to Golson's website for his full coverage, and watch his exclusive video above.
Tags: Jony Ive, LoveFrom
This article, "Here's Jony Ive's Ferrari Luce EV Interior and Interface Design" first appeared on MacRumors.com
Discuss this article in our forums
via MacRumors: Mac News and Rumors - All Stories (author: Tim Hardwick)
